crypto: Liberdy Platform (Solution for Equity for Data Ownership)

Liberdy is a project that develops the Data Management Platform (DMP), which is based on a decentralized blocking technology, and will allow users to earn rewards for using their personal data for advertising purposes. Given the fact that user data is not considered a "commodity", it does not allow them to be part of one ecosystem. In turn, advertisers suffer from lack of reliable data. These problems make the ecosystem ineffective. Liberdy plans to use the decentralization and transparency of blocking technology and General Data Protection Regulations (GDPR).
Liberdy takes advantage of the blockchain technology and GDPR regulation to empower users to manage their data rights. By retrieving their data, users become equal partners in the online advertising ecosystem for the first time.

The Biggest Obstacle In The Industry

As we all realize, the advertising industry has shifted to digital concepts. Changes in direction and infrastructure have been gradual over the years. In the last two years, statistics show rapid data generation growth. The total amount of available data has touched the highest point of 90 percent. If that's your headache, remember that similar growth will still happen over the next few years.

We are all aware of the fact that no one plays an important role in the success of marketing operations. While many business entities can maintain and exploit change, this number is no different than Google and Facebook. These two giant technology companies have long dominated the industry. Not only dominate the data management industry, it also controls the market.

However, what do we get in return? As a data creator, our contribution does not seem to be seen as an integral part of the equation, putting us in an unfavorable position. As they continue to increase and make a profit with our business assets, we get nothing out of it.

Solutions Offered by Liberdy

The source of this problem is that there is no key player in the industry that sees our data as a commodity. To solve this problem, the company has built a brilliant solution. Liberdy has developed a decentralized ad supported by the latest technology, Blockchain. Using the smart contracts of Ethereum and the ERC20-compliant token to support the entire process, this solution offers more than just meets the eye.

The Liberdy platform was created specifically to change the way industry sees data in equations. The Company also aims to give users the opportunity to be compensated for the contribution of their data. The platform, using the convenience of applications to operate, is specifically designed to address the following key challenges:

Inaccurate Data

While this may not be a big problem for users in general, inappropriateness is detrimental to advertisers. Liberdy offers a plaform that not only provides a lot of data for a fee, but also ensures its accuracy. Any data collected is not only stored in the system, but will also undergo a series of verification processes. The result is nothing but reliable data that credibility and accuracy are second to none.

Data as

Owners of Commodity Data are harmed for one reason. The personal data they produce is never considered a commodity. Thus, users can not be considered as part of this industrial ecosystem. Liberdy and his platform changed that. By being seen as a commodity, users can now benefit from the ownership of their data. Take back control of your data, and visit http://liberdy.io for more information.

The Liberty Ecosystem

USERS.

Liberdy users are rewarded for the data they've shared with Google, Facebook, Amazon, and more
Keep control of the information collected
Access the advanced rebate platform
Users must approve the use of their data
Data must be portable for extraction in electronic format

PUBLISHER.

Generate new revenue streams
Improve your user data
Take advantage of GDPR rules

ADVERTISER.

Easily integrates with your preferred DSP
Tap into a rich international data warehouse
Access top-approval-based data
Take advantage of verified data on blockchain

TREATED WITH FREE

Purchases and data exchanges happen in the background every time we go online.

Users who drive data get very little in return and this is where Liberdy comes.

Liberdy has developed a decentralized Ad Data Management (DMP) platform backed by blockchain technology that rewards users for using data from advertisers. Data extracted to DMP is the information that users share with companies like Google, Facebook and Amazon. By using AI and advanced analytical processes, data is collected and segmented before being offered to advertisers.

Supported by Blockchain, we ensure user data is of the highest quality, accurate, verified, and timely. Advertiser Transactions, recorded in blockchain, transparent to all users.

Platform

Application

DIGITAL ADVERTISING MARKET

3.39 BN: User

$ 209 BN: Spending annually

4.3%: Annual growth rate

Growing Market Opportunities

The past two years have witnessed a tremendous explosion in data generation, with the creation of 90% of all available data, and the market is expected to grow 27% annually. Detailed and accurate data is the key to any successful online marketing endeavor.

DMP based on our agreement gives advertisers access to unique and reliable data, which until now can not be obtained outside the walled gardens of Facebook and Google.

Our solutions work seamlessly with existing digital advertising ecosystems, addressing their need for reliable data by ensuring transparency and accuracy.

Everyone wins

Another strong advantage of the Liberdy platform, is that it works in today's digital advertising ecosystem, so there's no need for expensive or time-consuming market education processes. As a result, it is well positioned to quickly reach a vast global market.

HOW IT WORKS

LIB is a utility token, which advertisers use to purchase audiences and user profiles. This is also used by data profilers who offer their services to advertisers. Last but not least, users earn money to share their data and can invest money and resources in verifying data and improving the ecosystem.

GDP - Data Protection Law

The European Union (EU) in an effort to restrict data monopoly power has adopted a new secrecy plan. This bill is the key of our decision, because it recognizes that the user is the owner of the legitimate data and that starting in May 2018, the company must provide free copies of the data in electronic format. These changes show dramatic changes to data transparency

and empowerment of data subjects, which apply to all data collected by online companies. Liberdy is the ideal solution to meet GDP requirements, as our new economy allows us to easily obtain user consent to exchange information with potential advertisers. As a result of the new regulations, data extraction is easier than ever, and our goal is to be the center of all GDP data being exported

Requirements for GDP

The user is the legal owner of the data.
Users must approve the use of their data.
Data must be portable to be taken in electronic format.

This is an ideal time, as Liberdy takes advantage of Blockchain's technological and regulatory advantages GDPR, to interrupt operation

market opportunities of the digital advertising industry

It is expected that by 2017 the size of the global digital ad campaign market will reach 228 billion dollars, which is 19% more than

last year. By 2018, we expect 16.5% growth to 266 billion dollars.

Over the past 2 years, there has been a tremendous explosion in data generation with the creation of 90% of all available data, and it is expected that this market will grow by 27% per year.

Data is the key to success of any marketing operation. As a result, the digital advertising market is controlled by a number

limited liability company . Experts point out that almost all of the growth of fees for digital advertising campaigns are recorded by Google and Facebook, which have already reached over

three quarters of the market.

Our data is Facebook and Google's greatest asset. This data forces other media companies (especially competitors from Google and Facebook) to

working with them, because it's almost impossible to get the same results on the Internet without these powerful ideas without our data.

Utility Flow LIB

The currency of the Liberty ecosystem will be the LIB token. For this purpose, a fixed (not increased) supply of 1,000 m LIB will be provided. Our users receive 85% of tokens received from advertisers who purchased their segmented data.